DeAnna Cochran Jewelry creates handcrafted modern day heirlooms from metals studios in both Texas and Georgia. The jewelry brand has been recognized by media worldwide and gained attention for its multiple charity-driven collections. But there is much more to her personal story. Behind the brand is artist DeAnna Cochran with a faith driven passion to create pieces with a meaning. Her mission is to create jewelry that both tells a story and starts meaningful dialog about some of her favorite causes.
Gold is refined by raising the temperature to melting point. During this process impurities rise to the surface and are scraped away. The result is a “mirror like” reflective surface. Similar to life, the heat of our personal trials raises to the surface a reflection of our true "self". At these times we have the ability to reflect and may find a desire to change our life's direction. This is DeAnna Cochran’s story. It is one of loss, faith, hope and healing. It is her desire to share that hope with others as a result of her personal tragedy.
Her passion for jewelry design began at a young age at her Aunt’s jewelry store. She fell in love with the creative process. She designed her very first ring from some old gold and diamond pieces. She wanted to bring new life to them. A dream was sparked but it wasn’t until two decades later, after successful corporate career in the Tech industry and a heart-breaking loss, that DeAnna Cochran Jewelry was launched.
DeAnna graduated from the University of North Texas with a Bachelor of Fine Arts degree in metalwork and jewelry design but she didn't pursue the jewelry business directly out of college. Instead she accepted a corporate sales position with the largest computer re-seller in the world. That career spanned 15 years which allowed her travel the world. She soaked up culture from the many countries and had the opportunity to mentor with some of the best business minds she has met to date. During this corporate experience she met her husband and they started a family.
The couple’s first child Jackson was born four months premature in 2004. After spending three weeks in the NICU Jackson sadly lost his battle for life. DeAnna was forever changed by the short life of her son. She began creating memorial jewelry as a way of healing. Her first collection was launched just months after her son’s death. It was a collection of hand carved leaves called the Jackson’s Leaf Collection. Each piece was created with an individual leaf from an October maple tree planted in Jackson’s memory in the artist’s garden.
After the birth of her second child, she knew this was her calling. She retired from the corporate world leaving her position as the company’s first global operations Six Sigma Black Belt (a practice that applies statistical analysis to processes to ensure high standards). She was now focuses on DeAnna Cochran Jewelry full time. It was her desire to use what she had learned in life and business to launch a company that gave hope to others through art.
Today, DeAnna has a wonderful team of individuals who are committed to her mission to not only to create jewelry but to spread hope, healing and joy to others. DeAnna’s hand crafted designs are eco-conscious using reclaimed gold, silver, and bronze.
To this day she never forgets the purpose of her work, and where her story began. “Every day is journey of faith and trust,” she says. She still wears her first design, the band she created in her Aunt’s shop, as a reminder of the journey she has taken. "In the midst of the journey we may not understand why we are in a particular season or what it all means. What I have learned is to trust the process and the greater plan. My faith, and the support of my tribe, is what gets me through the most difficult times of my life. Without my faith and those around me who have been my biggest supporters, I could not imagine this journey. Yes, there have been some really tough life situations but without them, I would have missed out on some very powerful life lessons. They have given me the strength and insight I have today."
"But those who hope in the Lord will renew their strength. They will soar on wings like eagles; they will run and not grow weary; they will walk and not be faint" Isaiah 40:31
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